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World of Warcraft (often abbreviated as WoW) is a massively multiplayer online role-playing game (MMORPG) by Blizzard Entertainment. It is the fourth released game set in the fantasy Warcraft universe, which was first introduced by Warcraft: Orcs & Humans in 1994. World of Warcraft takes place within the Warcraft world of Azeroth, approximately four years after the events at the conclusion of Blizzard’s previous Warcraft release, Warcraft III: The Frozen Throne. Blizzard Entertainment announced World of Warcraft on September 2, 2001. The game was released on November 23, 2004, on the 10th anniversary of the Warcraft franchise.
The first expansion set of the game, The Burning Crusade, was released on January 16, 2007. The second expansion set, Wrath of the Lich King, was released on November 13, 2008. The third expansion set, Cataclysm, was released on December 7, 2010. The fourth expansion set, Mists of Pandaria, was announced at BlizzCon 2011 by Chris Metzen on October 21, 2011, and released on September 25, 2012.

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U.S. retreats after Egypt Twitter flap
U.S. State Department building in Washington, D.C.(Credit:Getty Images) Humor sometimes does not travel well. Update: 11:30 AM PT Earlier today, the U.S. embassy in Cairo pulled a tweet that managed to annoy Egypt’s government. The apparently innocuous link to a “Daily Show” episode from earlier in the week, which tweaked Egypt’s government for going after a prominent television critic, had quickly transmogrified into a mini-diplomatic crisis yesterday after Egyptian President Mohammed Morsi’s office tweeted a tart response: “It’s inappropriate for a diplomatic mission to engage in such negative political propaganda.” In the last year the two governments have butted heads on a number of issues, the latest being legislation pushed by Egypt’s Islamist-leaning government to regulate nongovernmental organizations. Also, a new law, adopted by the Shura Council, limits the ability of people to gather and demonstrate. .@usembassycairo @thedailyshow @drbassemyoussef It’s inappropriate for a diplomatic mission to engage in such negative political propaganda– Egyptian Presidency (@EgyPresidency) April 2, 2013 The State Department subsequently described the tweet as “not in line with Department policy,” according to State Department spokeswoman Victoria Nuland, who fielded questions about the episode at a briefing in Washington earlier today. She referred questions about why the tweet was deleted back to the Cairo embassy. “I’m not going to get into parsing the Jon Stewart show, other than to say it was publicly available content, and decisions about what to tweet are Wow Power Leveling Wod made at posts,” she said. What follows is an edited version of the Q&A at the State Department briefing. Q: All right. As much as I would like to start with the trip — I’m sure other people will get back to it — I have to start with perhaps a less weightier matter than the Secretary’s Mideast peace efforts, and that is Jon Stewart. What is going on with the Twitter — Embassy Cairo’s Twitter feed? It’s up, it’s down, it’s back up again, it’s deleted the tweet that had the link to Monday’s monologue about President Morsy. What’s the deal there? Victoria Nuland: Well, first to say that Embassy Cairo’s Twitter feed is back up now. We’ve had some glitches with the way the Twitter feed has been managed. This is regrettably not the first time. We are now — or I should say Embassy Cairo is now working to remedy those glitches and they’re looking at Wow Power Leveling 1-100 how they manage the site, but just to advise that the site is now back up and is carrying U.S. government content again.Q: Can you explain why that — the tweet — was deleted?Nuland: I would refer you to Embassy Cairo. I think that they came to the conclusion that the decision to tweet it in the first place didn’t accord with post management of the site.Q: OK. That’s understandable. But you’re aware the Egyptian government — that President Morsy’s office response, right, (is) that this is political propaganda, it’s unacceptable for a diplomatic mission to be spreading it. Is that why it was deleted?Nuland: As you know, the decisions about Twitter content are made out at post. I can’t speak to the decision to retweet Jon Stewart to start with. But Jon Stewart is a comedy show in the U.S. Q: Right. Nuland: As you know, it is publicly available content. With regard to our position on the Jon Stewart counterpart, if you will, in Egypt, we’ve spoken very clearly about that here, both on Monday, and again yesterday, the secretary spoke to our concerns about application of justice in Egypt. Q: Right. Nuland: So we stand by all of that. Q: But I guess the question is — I mean, what Mr. Stewart said in his monologue was not very different for — perhaps it was a bit indelicate, and it’s a comedy show, he was making fun of it — but the points that he made were almost identical to the points that you yourself made here from the podium on Monday, which drew a harsh reaction from the Egyptians as well. So I’m just wondering, do you agree with the Egyptian presidency’s characterization of the content of the clip as being political propaganda and unacceptable for an embassy to put out in whatever form, when the content was essentially the same as the points that you made on Monday, and also what certainly are in line with the comments that Secretary Kerry made yesterday at the press conference? Nuland: Again, let me just say we stand by the points that were made here, by the points that the secretary made yesterday with regard to what’s going on in Egypt. I’m not going to get into parsing the Jon Stewart show, other than to say it was publicly available content, and decisions about what to tweet are made at posts.Q: OK. Well, then my last one on this is — so what’s the upshot now that they will not be — the embassy won’t be tweeting things that — or retweeting things that are publicly available because they are publicly available? Nuland: No. I think they are looking, again, at the procedures for how they decide what they want to tweet from their embassy site. We’ll see what they decide to do there.Q: And you believe that the embassy has come to the decision that it was mistake to tweet this link in the first place? Nuland: I’m going to refer you to them with regard to that. Q: Well, but more on the issue of kind of the content that will come out now of the feed, will there be some kind of approval process? Will there be some kind of oversight? Will that continue to be done in Cairo, or will the State Department here in Washington have more oversight of it? Because this is not the first time that you’ve had some problems with this particular embassy’s Twitter feed. Nuland: This is not the first glitch. That’s right. I think that’s why the embassy is now reviewing its procedures. That said, Department policy is that main State manages Twitter feeds that come from main State, that the embassies and consulates and their senior leadership manage the content that is on their feeds, and they are expected to use good policy judgment in doing that. Q: I’m not quite clear on your answer…on the issue of whether you agree with the Egyptian government that it is diplomatically inappropriate. Nuland: To retweet publicly available content? I’m not going to get into that fight at all. Q: Do you see this issue as perhaps sort of something that should sort of incentivize the opposition, the non-Islamist opposition, to participate in the upcoming elections? Do you see the regression of democratic freedoms to be an incentive for that opposition to participate in the future? Nuland: Well, if you will recall, when Secretary Kerry was in Cairo, he made the case that first and foremost the elections, when they go forward, have to go forward in a way that is credible, that is open, that is transparent, that is broadly supported by the population. But then he said that, in the context of them going forward under those standards, that Egyptian citizens should participate. We always encourage democratic participation. I think the larger point here, though, is the point that the secretary made yesterday, that we made here on Monday and yesterday as well, that we have quite strong concerns about a number of civil and human rights issues in Egypt and the direction that they’re going. We talked about the justice issues. We also have deep concerns about the draft legislation that would restrict the ability of NGOs to operate, and we have concerns about laws that are being reviewed now that would limit demonstrations. Q: Are you aware that the number of lawsuits against defamation have quadrupled, or – in fact, in the last year, it is probably four times the whole amount of the Mubarak presidency, and they are actually pushed by the Islamic brotherhood, the Muslim Brotherhood, to file these lawsuits? Nuland: We are aware, which is why we spoke out so strongly about media freedom the last couple of days, including in the secretary’s voice. Q: You’ve referred me now to the embassy in Cairo as to the specific tweet, but what’s the opinion of this building, of management and main State, for which you speak? Does this building, or do people — the senior officials in this building — believe that that tweet with the clip to the ‘Daily Show’ link was inappropriate? Nuland: I’m, again, not going to parse decisions made in Embassy Cairo. Q: Well, I understand that. I’m not asking you to talk about their decision to put it up, I’m asking what people in this — the senior leadership of this building, for whom you are the spokeswoman — what do they think?Nuland: Thank you for reminding me of that.Q: Do they think that it was inappropriate? Nuland: Look, from where we are sitting here, the secretary spoke very clearly for the Department, for the administration, on our concerns. Whether or not one needs to use a publicly available comedian to make some of the same points, that was a decision that was made out at Cairo. Q: OK. So you do agree then that the points that he was making in his monologue were essentially the same points that you were making from the podium on Monday? Nuland: I, frankly, took a 30-second look at it and didn’t parse it myself. Q: But you’re calling it a glitch. Nuland: I’m calling a glitch the fact that they obviously put up something that they later took down, that they took down the whole site, which should not probably have been the way that went, and that in the past there has been differences between the Twitter team and senior post management. So they’re looking at all that. Q: Were there some communications from this building, from senior officials here to the embassy, on whether that was a smart thing to do? And did those communications lead them to take down the tweet, or did they do that on their own? Nuland: There were no instructions from this building with regard to that…There were no instructions with regard to giving the tweet; there were no instructions with regard to the site. The only instruction from this building was: Every embassy should have a Twitter feed, so why did you take it down? Q: There were no instructions to put the feed back up? Nuland: There was an instruction that taking down the Twitter feed altogether was not in line with Department policy. Q: That’s my question, Toria. Is there a concern that these glitches and actions of taking the feed down, then putting it back up, but still having the deleted feed — is this presenting an image of the U.S. as bowing to criticism from the Muslim Brotherhood and the Morsy government? Nuland: Again, from the Department’s perspective, we want to see all of our embassies have active Twitter feeds. We want to see post management, ambassadors and their deputies, decide what will be most impactful in terms of conveying the views of the U.S. government on those Twitter feeds and in terms of having a direct dialogue with the people of the country. So it was from that perspective that we thought that the right approach was to make editorial decisions that were in line with posts’ views, but not to take down the feed altogether. Q: I just want to know, are you aware if there was any formal kind of government-to-government complaint about the tweet, other than just the Egyptian presidency’s comment? Nuland: Did they call the embassy? I don’t know the answer to that. Q: One more on Egypt. The Egyptian president’s spokesman has said that freedom of expression is guaranteed by the constitution in Egypt, and there is a strong commitment toward it, and there will be no deviation from that. Do you see this statement reflects the situation on the ground? Nuland: Well, thank you for that, Michel. I had meant to draw attention to the fact that the presidency did today enter the fray on this subject on the side of freedom of expression, so that’s a positive move, and we want to see that reflected in Egyptian government policy.
U.S. retreats after Egypt Twitter flap

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Samsung outguns Apple in marketing, report says
Kanye West performs at Samsung's Galaxy Note 2 event in New York.(Credit:Samsung)With the success of its Galaxy S and Galaxy Note franchise, Samsung Electronics has shown that money talks. Samsung outspent Apple in marketing in the U.S. last year, sinking $401 million in its promotional efforts here vs. Apple’s marketing budget of $333 million, wow power leveling professions The Wall Street Journal reported yesterday, citing research firm Kantar Media. Related storiesMVNO carrier Ting says it will get the Galaxy S4Samsung Galaxy S4 rumor roundupEye-tracking tech in the Samsung Galaxy S4? Say what?Is Samsung making a mockery of the Galaxy S4 launch?Twitter working on a music appThe marketing muscle has been wow power leveling a crucial component to Samsung’s success in surpassing Apple as the premier smartphone manufacturer and top cell phone player in the industry. With the smartphone market being incredibly competitive as ever, that marketing money will continue to be a key advantage for Samsung. The results of Samsung’s marketing budget can be seen virtually everywhere, from its “Next Big Thing” campaign on television to the splashy events it has held last year. In October, Samsung threw a giant party for the U.S. launch of the Galaxy Note 2 — a product that had already had several big launches overseas — which included a performance by Kanye West at the old James Farley Post Office in Manhattan. Samsung previously declined to comment on its marketing efforts. CNET contacted Apple about its marketing budget, and we’ll update the story when the company responds.Apple, of course, continues to have the strongest brand recognition in the technology field, and it arguably doesn’t have to spend as much. Customers will line up for the launch of new products such as the iPhone and iPad, a phenomenon that Samsung hasn’t yet seen in the U.S. Apple’s smartphone market share is primarily based on three products, its flagship iPhone 5, as well as the older and discounted iPhone 4S and iPhone 4.Samsung, meanwhile, has its Galaxy S3, Galaxy Note 2, and a slew of other low and mid-tier smartphones. While Samsung is the top smartphone maker, Apple still controls a majority of the industry’s profits. With the upcoming Galaxy S4, Samsung is expected to keep spending heavily on promotion.
Samsung outguns Apple in marketing, report says

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Obama defends secret NSA spy program: Trust us!
President Barack Obama speaks to reporters on the Affordable Care Act — and NSA surveillance — at the Fairmont Hotel in San Jose, Calif.(Credit:Getty Images)President Obama offered a lawyerly defense of the National Security Agency this morning that can be summarized in two words: Trust us.”The people involved in America’s national security they take this work very seriously,” he said. “The last thing they’d be doing is taking programs like this to listen to people’s wow power leveling eu phone calls.”The president, whose administration has been buffeted by a series of disclosures in the last two days about warrantless NSA surveillance, was supposed to be speaking to reporters in the Fairmont Hotel in San Jose, Calif., wow power leveling professions about health care. But the discussion soon turned to the NSA spy program.”In the abstract, you can complain about Big Brother and how this is a potential program run amok,” Obama said, without discussing details. “But when you actually look at the details, I think we’ve struck the right balance.”The problem, of course, is that most of the details are classified, meaning Americans don’t know the extent of the warrantless spy program. The Guardian newspaper disclosed two days ago that the NSA is vacuuming up millions of domestic phone call records under a secret court order. Then, last night, a pair of reports alleged that Apple, Microsoft, Yahoo, Google, Facebook, and other large tech companies let the NSA peruse confidential user data.The Electronic Privacy Information Center today said the phone surveillance was illegal and called on Congress to investigate it.
Obama defends secret NSA spy program: Trust us!

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Space Shuttle Atlantis on display at new NASA exhibit
The retired Space Shuttle Atlantis on display at the Kennedy Space Center Visitor Complex.(Credit:collectSpace.com/Robert Perlman)After 33 missions into space over a 30-year career, NASA’s Space Shuttle Atlantis has found a permanent base close to home. The shuttle is part of a new $100 million visitor center exhibit at the Kennedy Space Center Visitors Complex which will immerse visitors in the experience of space travel.The exhibit opens June 29 and will weave first-hand accounts from astronauts and flight engineers, along with the history of NASA, into 60 interactive displays. The displays will touch on everything from launches and orbits to how a space station is assembled. But the centerpiece wow power leveling eu of the exhibit is Atlantis. Visitors will able to get an up-close, 360-degree view of one of the world’s first reusable spacecraft. Robert Z. Pearlman of collectSpace.com recently toured the exhibit during a preview of the grand opening this week.Space Shuttle Atlantis exhibit ready to amaze visitors (pictures) 1-2 of 12Scroll LeftScroll RightAtlantis’ last mission, STS-135, landed on Runway 15 of the Kennedy Space Center at 5:57 a.m. on cheap wow power leveling July 21, 2011. It was the Shuttle program’s final flight. After being officially retired, Atlantis was moved in November 2012 to the center’s visitor complex aboard the 76-wheel Orbiter Transporter System — at less than 1 mile per hour. It took around 12 hours for the shuttle to make the 9.8-mile trip from the Kennedy Space Center’s Vehicle Assembly Building to its new museum facility, which opens Friday.
Space Shuttle Atlantis on display at new NASA exhibit

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Nokia’s iPod Shuffle rival hits Twitter before official launch
What will Nokia show off Tuesday?(Credit:Screenshot by Lance Whitney/CNET)Nokia has apparently set its sights on the iPod Shuffle, but when this alternative might hit store shelves is unknown.EvLeaks, a Twitter account that has leaked Nokia devices images and details in the past with a high rate of accuracy, published a picture of what it claims is the upcoming Nokia Guru. The alleged device, which has been compared in previous wow power leveling rumors to the iPod World Of Warcraft power leveling Shuffle, comes without a display and appears to have a belt clip, similar to Apple’s device. Its blue color in the image suggests Nokia will announce color options.Nokia Guru, 2013 pic.twitter.com/Um9vkonTkQ— @evleaks (@evleaks) October 21, 2013Related storiesQualcomm: Microsoft’s Surface 2 can’t compare to Nokia’s Windows tabletNokia Lumia 2520 vs. Microsoft Surface 2: Do we need two Windows RT tablets?Nokia goes big with Lumia phones, tabletThe main difference between the Guru and the iPod Shuffle is the inclusion of near-field communication, according to reports. That feature would allow Nokia device owners to push content to it wirelessly.Nokia is hosting a press event Tuesday as part of Nokia World in Abu Dhabi to unveil up to six new devices. It’s not clear whether the Guru will be one of those devices or how much the music player will cost if and when it eventually hits store shelves.CNET has contacted Nokia for comment on the leak. We will update this story when we have more information. Catch our live coverage of Tuesday’s Nokia World event here.
Nokia’s iPod Shuffle rival hits Twitter before official launch

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Samsung said to sign three-year, $100 million deal with NBA
The NBA and Samsung have signed a major deal that will see the electronics company gain serious visibility at games, according to a new report.The NBA and Samsung’s deal is valued wow power leveling eu at $100 million over three years, The Wall Street Journal reported on Sunday, citing people who claim to have knowledge of the agreement. Under the terms of the deal, Samsung will provide to the NBA both televisions and tablets for use courtside when the NBA starts its new season on Tuesday. The televisions wow power leveling will act as the monitors referees use to review close calls, according to the Journal.CNET has contacted Samsung and the NBA for more information and will update this report when we learn more.Samsung’s deal with the NBA goes beyond just providing devices. The NBA will customize its video, the Journal said, to optimize it for Samsung’s many devices, including televisions.
Samsung said to sign three-year, $100 million deal with NBA

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World Of Warcraft power leveling executive vice president of the company’s mobile unit. That would peg its sales to about 40 million units in 2013

Samsung says it plans to double its tablet sales this year
Samsung tablets like the Galaxy Note 8 are expected to help drive its market share and sales. (Credit:Sarah Tew/CNET)BARCELONA, Spain–After a rocky start, Samsung Electronics is finally seeing the light when it comes to the tablet business. The Korean consumer electronics giant, already the world’s largest handset manufacturer, plans to double its tablet sales from a year ago, according to Y.H. Lee, executive vice president of the company’s mobile unit. That would peg its sales to about 40 million units in 2013, although Samsung’s hasn’t officially disclosed its full-year 2012 unit sales yet.Related storiesPowermat’s iPhone 5 wireless charging case (pictures)Coming to an e-book or car near you: The WebWhy you want a dual-SIM phonePandora limits free mobile streamingCyborg tech rises at Mobile World Congress “We expect to be very aggressive,” Lee said in an interview with CNET. The bullish expectation further underscores the growing dominance and influence of Samsung in the mobile devices business. Already the leader in cellphones, the company is targeting the tablet crown with an ambitious lineup of products. Samsung unveiled the Galaxy Note 8 at the show, a device it is boldly calling a phablet in some markets, although it will almost certainly be considered a tablet in the U.S. The new model fills out a portfolio of products that stretch nearly every conceivable dimension for a handheld device. The products that Samsung now offers is a far cry from its original Galaxy Tab, which failed to make a dent in the market and only helped further illustrate the dominance of the iPad and Apple at the time. At last year’s Mobile World Congress, a Samsung executive conceded to reporters that its tablet business wasn’t “doing very well.”But fast-forward more than two years since the debut of the Tab, and Samsung is holding its own in the tablet market. The company more than doubled its market share World Of Warcraft power leveling for tablets in the fourth quarter, improving to 15.1 percent, according to IDC. While Apple maintained a strong lead, its market share trajectory has been veering down. Samsung’s tablets are mentioned in the same breath as the iPad, Amazon’s Kindle Fire HD, and Google’s own Nexus 7.Smartphone slowdownSamsung is hoping the growth in tablets will keep the mobile engine pumping, because the company isn’t as bullish about the pace of growth for smartphones.”We don’t know if growth will grow as fast as before,” she said. That’s consistent with the broader belief that the smartphone industry will wow power leveling see a slowdown after years of tremendous growth. At the same time, Samsung’s competitors have only accelerated the pace of innovation. HTC just debuted its all-metal One, a new flagship phone that has impressed with its design. Nokia continues to push hard with its Lumia 920, which features several unique bells and whistles. Samsung invites the press to an event on March 14, 2013 in New York City. (Credit:Samsung)Samsung fans, of course, are on hold as they await the debut of the next Galaxy S smartphone. The company sent out invitations for the launch event of the Galaxy S4 yesterday. While the same pace of growth may be tougher for Samsung, the company still plans to outperform the broader market growth for the smartphone industry, Lee said. As an example of the high expectations the company puts on itself, she said that Samsung merely hitting the market benchmark for growth would be a big disappointment. It’s easy to see why Samsung is setting such lofty goals. The Galaxy S lineup has proven to be a world-beater at the same level of appeal as Apple’s iPhone franchise, and the Galaxy S4 launch is starting to garner the same kind of attention. At the same time, Samsung has a much wider portfolio of products that goes down to the low end. Samsung also sees further growth from its push into the business arena. The company has recently augmented its massive marketing campaign with a focus on addressing its phones’ use in the office. The company recently announced a series of new business-friendly software features called Knox. Given its history of successfully assaulting the iPhone in the high-end smartphone segment, BlackBerry should be keeping an eye on Samsung’s latest ambition.
Samsung says it plans to double its tablet sales this year

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wow power leveling euIt might soon be easier for Twitter users to send direct messages.Marketing professional Jim Connolly on Tuesday showed off an image of what he says is a new Twitter feature that will allow people to send direct messages to anyone they follow. The feature does not appear to be widely available and its default setting is off

Twitter could soon open the direct-message floodgates
This setting has started to appear for some Twitter users. It will allow you to receive direct messages from anyone following you, not just those whom you follow.(Credit:Screenshot by CNET)It might soon be easier for Twitter users to send direct messages.Marketing professional Jim Connolly on Tuesday showed off an image of what he says is a new Twitter feature that will allow people to send direct messages to anyone they follow. The feature does not appear to be widely available and its default setting is off, but it could mark a dramatic shift in communication on the social network.Twitter’s Direct Messages feature is locked down quite heavily. In order to send someone a direct message, the recipient must be following the sender. If the feature Connolly discovered is adopted, the would-be recipient can determine whether he or she would want to allow followers to send direct messages. If the feature is toggled on, the recipient wouldn’t need to wow power leveling eu be following the sender to receive direct messages.Related storiesObama’s Facebook and Twitter updates hijacked in URL exploitBosom buddy: Bra tweets every time it’s unhookedTwitter roadshow video a soaring recap of company’s historyTwitter’s current implementation was designed to reduce spam and help users receive only messages from people they want to hear from on a given topic. The new feature would make the service more open for communication, but whether it safe wow power leveling could become a nuisance is something users would need to keep an eye on.CNET has contacted Twitter for comment on Connolly’s find. We will update this story when we have more information.Update 11:36 a.m. PT: A smattering of other Twitter users — including one CNET staffer — have now also come across the new setting option, which shows up on the Account tab.(Via Pocket-lint)
Twitter could soon open the direct-message floodgates

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Samsung Galaxy simpler than iPhone, survey says
A picture of simplicity?(Credit:Sarah Tew/CNET)I like to think I’m very simple. Lovers have told me I’m not — often while they toss my Golden State Warriors T-shirts out their apartment windows and curse quite loudly.So simplicity is an entirely subjective concept. In my own subjectivity (and that of many others), Apple’s phones have always seemed so very simple to grasp. Both physically and emotionally. But now, very vast brains have come along to declare that this might not be so.Branding agency Siegel+Gale — motto: “Simple is smart” (sigh) — claims it used a proven (and presumably simple) methodology to examine whether Apple is simpler than Samsung.I cannot believe that this was simple to do without the presence of Judge Lucy Koh. Still, Siegel+Gale claims its “original” and “exclusive” methods give rise to a splendid Global Brand Simplicity Index. Before we look at the Apple-Samsung simplicity showdown, might I wow power leveling professions mention that on top of the Global Brand Simplicity Index for 2012 was Google. Second was McDonald’s. Apple was fifth, which is perhaps why one of the conclusions of the showdown is that Apple’s overall brand still represents more simplicity than does Samsung’s.It is, however, at the product level that Samsung is simply the better.Respondents indicated their affection for the Galaxy’s “easy-to-use advanced features — from high-speed file transfers to instant photo-tagging and sharing — making it simpler for users to share information.”They also expressed simple pleasure at the phone’s compatibility. “By being compatible with nonproprietary apps and accessories, the Galaxy came across as simpler to the many people we surveyed,” was the Siegel+Gale conclusion.The “many” people was 400. Should you still be wondering what Apple’s claims to simplicity fame were in the survey, I shall tell you.Intuitiveness and customer service were two of the aspects praised. Both companies’ advertising was said to be pleasantly simple.In a press release, Siegel+Gale offered some spectacularly dramatic writing to describe the result: “At the brand level, Apple is perceived as simpler than Samsung, but on a product level, challenger Galaxy has knocked the long-standing simplicity champion onto the canvas and out of first place.”More Technically IncorrectIgnore your dull family, says new Facebook Home adHow Facebook and Twitter mess with DUI checkpoints’The Matrix’ is back (in your hospital)Bad ads are ruining our (sex) lives, say AmericansSoft-porn TV star refuses to wear electronic tag, says career-threateningIn a less than simple melange of metaphors, Siegel+Gale also described the winner as being the brand that “takes the cake.”So now I have visions of large people punching each other for a black forest gateau.Siegel+Gale quotes one respondent who, the company claims, sums up Samsung’s success: “Samsung Galaxy is a significant threat to iPhone because it is safe wow power leveling able to do more — and do it more simply — than iPhone.” It’s clear that the Galaxy S3 and S4 are competing strongly with the iPhone 5. Whether simplicity is the reason for this isn’t quite so clear. The larger screen might have something to do with it.But then perhaps the larger screen makes everything else simpler. Or not.I feel sure that some people don’t immediately gravitate to the Galaxy because of its rather plastic-y feel, as well as an inferior taste level in terms of icon design. And, well, in terms of aesthetics in general.Equally, I feel sure that the iPhone looks tired to some eyes. It suddenly seems a little small and somehow too familiar.Perhaps, over the next months and years, the two companies will attempt to out-simple each other. In a Forrest Gump vs. Rain Man kind of way.Gaining a lasting advantage will, I fear, be anything but simple.Update, 4:27 p.m. PT:A reader asked that I peruse the list of Siegel+Gale clients. So I did. I didn’t find Apple there. I did, however, find Samsung.
Samsung Galaxy simpler than iPhone, survey says

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Samsung sends spies to uncover Apple’s iPhone line phenom
An Apple videographer cheers with Brian Ceballo, the first person to get his hands on the iPhone 5S at Apple's Fifth Avenue store in New York. (Credit:Sarah Tew/CNET) NEW YORK — You can’t have an ad campaign mocking people waiting in line for the iPhone and then wish you had the same lines. Or can you? Apparently Samsung thinks it can. Along with the hundreds of consumers, reporters, and app promoters converging Friday on Apple’s flagship store on Manhattan’s Fifth Avenue for the iPhone 5S/5C launch were employees from the Korean giant. Related stories:Iphone 5S, 5C hunters hit up NYC, but 64GB gold is elusiveCNET’s take on the iPhone 5SPictures: iPhone 5C and 5S hit the streets worldwideGalaxy Gear: Samsung’s big move to one-up Apple Smartphone companies often check out the competition, either quietly or in a very public way. cheap wow power leveling During Samsung’s Galaxy S4 event in March in New York, for example, HTC hired people to promote its brand outside the venue. Woman decked out in HTC gear touted the benefits of that company’s devices over those from Samsung while handing out snacks to reporters waiting in line. In the case of the iPhone launch Friday, however, Samsung kept its presence pretty clandestine. It didn’t hand out fliers or post advertising or display anything identifying itself as Samsung. It didn’t even talk to anyone in line. Rather, a Korean video and photography crew documented the scene and interviewed reporters to figure out why Apple has such a rabid following. The videographers asked questions such as, “Is the line shorter or longer this year than last?” and “Is the crowd more excited or less than previous years?” All questions revolved around whether Apple seemed to be losing a bit of its cool factor or if the company’s fans remained as loyal as ever. “Other companies release new phones, but there’s not as much passion and heat [from buyers],” a Korea-based producer from Samsung Broadcasting Center/Cheil Worldwide, who asked not to be named, told CNET at the iPhone launch. “It’s only Apple. Why? We’re curious.”Hundreds of people await the iPhone 5S and 5C launch at Apple's Fifth Avenue store in Manhattan. (Credit:Sarah Tew/CNET) The video group came from the Samsung Broadcasting Center/Cheil Worldwide, not from the electronics arm. Samsung is best known for its phones and TVs, but its parent company — Samsung Group — also owns operations in everything from shipbuilding to clothing. Cheil is a Korea-based Samsung Group company focused on marketing and communications. It works with Samsung Electronics on campaigns from time the time. The Samsung Broadcasting Center, a part of Cheil Worldwide, produces internal TV programs aimed at training Samsung employees by introducing the world’s latest trends. The producer at the event noted that the information the video crew gathered would only be distributed internally and that Samsung specifically chose the Fifth Avenue store in Manhattan because of its size and the amount of hype surrounding the store. The person said Samsung wasn’t doing similar observations at any other stores. A Cheil public relations manager told CNET on Sunday that the video team was in New York to interview a Maker Faire executive and that the team members dropped by the Apple store because they happened to be in the neighborhood. “It’s not that they documented the scene for a specific purpose — rather, they just took casual shots out of curiosity,” the representative said via e-mail. “Their visit to the Fifth Avenue store in Manhattan had nothing to do with Samsung Electronics or its business.” A US-based Samsung representative declined to comment. When it comes to smartphones, Apple and Samsung are the only two companies that make any money. Together, they ship more than 40 percent of the world’s smartphones, and they generate the vast majority of the buzz. Their rivalry has been fierce in the market and in the courtroom, with Apple and Samsung clashing over everything from patents to phones. Apple may have popularized the touchscreen smartphone category, but Samsung now dominates the segment, shipping more than double the numbers of devices as Apple. Even though Samsung sells more devices than Apple, it doesn’t generate the same lines at its product launches. Its Unpacked event to unveil the Galaxy S4 in March drew thousands of people, but lines didn’t stretch around the block to actually buy the device in stores. wow power leveling As the company tries to become a bigger brand and control an even larger chunk of the market, it’s important for Samsung to develop a loyal user base like that of Apple. Samsung has been building more buzz around its brand by releasing ads mocking Apple fanboys, particularly those who wait in line for the newest devices. One TV ad, released around the time of last year’s iPhone 5 launch, made fun of Apple’s earliest adopters who wait in line for hours. The tag line for that campaign was “the next big thing is already here.” iPhone 5C and 5S hit the streets worldwide (pictures) 1-2 of 45Scroll LeftScroll RightUpdated Sept. 22 at 9:45 a.m. PTwith comment from Cheil Worldwide.
Samsung sends spies to uncover Apple’s iPhone line phenom

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